Notice of Privacy Practices

The Family Clinic (“Clinic,” “we,” “us,” or “our”) is committed to protecting the privacy and security of your personal and health information. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you use our website, patient portal, online forms, telehealth services, or communicate with us electronically, including via SMS.

1. Information We Collect

Personal Information

• Name
• Email address
• Phone number
• Mailing address
• Date of birth

Health Information (PHI)

When you use our services, submit forms, or communicate with us, we may collect protected health information (PHI), including medical history, treatment details, appointment information, and insurance data.

Technical Information

• IP address
• Browser and device information
• Website usage data

2. How We Use Your Information

We use your information to:

• Provide healthcare services and coordinate care
• Schedule appointments and send reminders
• Respond to inquiries and patient communications
• Operate and improve our website and patient portal
• Comply with legal and regulatory requirements

3. SMS (Text Message) Communications

If you provide your mobile phone number and consent to receive SMS messages, the Clinic may send text messages related to:

• Appointment reminders and confirmations
• Care coordination or follow-up instructions
• Administrative, billing, or operational notifications
• Patient portal or form-related communications

SMS consent is not shared with third parties.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Messaging frequency may vary.

Message and data rates may apply.

To opt out at any time, text STOP.

For assistance, text HELP or visit our website at https://thefamily.clinic.

Visit https://www.thefamily.clinic/notice-of-privacy-practices/ for privacy policy and https://www.thefamily.clinic/terms-and-conditions/ for Terms of Service.

4. Protected Health Information (HIPAA)

We comply with the Health Insurance Portability and Accountability Act (HIPAA) and applicable state privacy laws. Your PHI may be used or disclosed only as permitted by law, including for treatment, payment, and healthcare operations.

5. Information Sharing and Disclosure

We do not sell or rent your personal information.

We may share information only:

• With healthcare providers involved in your care
• With billing, insurance, or operational service providers
• When required by law or legal process

All service providers are required to protect your information and comply with applicable privacy laws.

6. Patient Portal and Online Forms

Information submitted through our patient portal or online forms becomes part of your medical record. You are responsible for maintaining the confidentiality of your login credentials.

Please do not submit urgent or emergency information through online forms or portal messaging.

7. Data Security

We use reasonable administrative, technical, and physical safeguards to protect your information. However, no electronic transmission or storage method is completely secure.

8. Cookies and Website Tracking

Our website may use cookies or similar technologies to improve functionality and analyze usage. You may control cookies through your browser settings.

9. Your Rights

You have the right to:

• Access your personal or health information
• Request corrections
• Request confidential communications
• Receive a copy of this Privacy Policy

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.

11. Contact Information

If you have questions about this Privacy Policy or our privacy practices, please contact:

The Family Clinic
Address: 3190 Irvine Rd, Richmond, KY, 40475
Phone: (859) 369-0070
Email: office@thefamily.clinic